Ado Avdagić, the founder of multidisciplinary design studio ‘Avado’ established in 2008 works on various projects ranging from furniture, lighting, interiors and creative direction. His design process is plan-driven. He contemplates the relationship between a human, nature and form in space generating functional, ergonomic and aesthetically convincing solutions that resist time. He believes that natural design principles should be knitted with innovative technology that may ultimately be used to create a better world.